Mallet's "Heart of the City" Campaign Spotlights a Spectrum of London Game Changers

From sneaker design to hometown pop-ups, British lifestyle label Mallet has honored its London roots at every opportunity. For its Spring/Summer 2023 campaign, the label brings the focus to the capital's game changers, highlighting those who symbolize the beating "Heart of the City." Founding sports initiatives, launching culinary projects and embarking on other inspiring journeys, the hand-selected talent have been picked for their atypical paths into their respective careers. Their work aims t...